A discount just for readers - plus, it turns out THREE bakeries opened in London last week...

😱 Today I'm sharing the one I didn’t tell you about, as well as a discount on my bundle of London maps. 🎉

I can’t believe that after all of the bakery news I shared last week, there was still another place to tell you about. 🤯

Another beautiful new bakery opens in London on the King’s Road

The History of King’s Road

It’s not officially “the King’s Road” these days, but you’ll often find Londoners (especially the ones who live in Chelsea) referring to it with “the” in front.

For several decades it was even called Cemetery Road. It reverted back in 1911 to honour King George V.

It first got its name - the King’s Road - in the 16th century when a country track used by King Henry VIII to get to his private manor near the Thames in Chelsea, was commandeered for his exclusive use.

It was then upgraded with gravelling in 1694 for King Charles II and remained for the exclusive access of his household and peers, and for the monarchs who came after him, despite much pushback. There were several toll houses to keep the riffraff off. The toll was a piece of copper with the image of the King’s head on one side.

Usage was relaxed from 1780 and finally the management of the road was handed over to the Crown Estate for public use in 1820.

It became the centre of the “Swinging Sixties” music and fashion culture.

(just a snippet of the history I share on the Chelsea Sweet Treats Adventure)

If you follow @thenextdeliciousthing on Instagram you’ll already know about the bakery I’m referring to, but for those of you who are here, so you don’t have to be there, here’s what I shared:

“Gorgeous @linea.london opened quietly on Monday in a perfect location in Chelsea with a huge outdoor, year-round terrace overlooking @dukeofyorksquare on @kingsroad.london.

There are two kitchens on site. The pastry kitchen is led by Argentinian Chef Partner Caro Ferpozzi making excellent bread for the restaurant, stunning croissants, medialunas, danishes, cheese bread (a version of pao de queijo), cheesecake (this month it’s made with Brie), beautiful petite patisserie and so much more.’

Medialunas are the Argentinian version of a croissant, a yeasted dough shaped into a crescent (medialuna translates to “half moon”), but with egg in the dough as standard, and usually honey, too. There is typically less butter and more sugar than French croissants and they’re usually smaller. After baking they’re brushed with a sugar syrup. At Linea it was brushed with a housemade fig glaze.

Pao de queijo is a traditional Brazilian savoury baked snack or breakfast item. It’s made with starch derived from the root yuca/cassava - in this form it’s known to most of us as tapioca flour, plus eggs, milk, oil and lots of cheese. It’s a little crispy on the outside (definitely where the cheese oozes out) and soft, and sometimes gooey and dense, sometimes more pillowy in the middle, with a bouncy texture coming from the starch.

The version that chef Caro makes includes mature cheddar and Parmesan. The texture might not be for everyone - it’s wetter and more dense than what we think of as bread - probably because technically it’s not bread - but if you like grilled cheese then you’ll probably love it. When it’s made this well, I do.

Important details about Linea London:

📌 90 duke of york square, London SW3 4LY

🚆 Sloane Square

🎨 DESIGN: @dutchscot

👩‍🍳 PASTRY / CHEF PARTNER: @caroferpozzi

🍫 CHOCOLATE: @original_beans

☕️ COFFEE: @volcanocoffeeworks

🫖 TEA: @mariagefreresofficial

🧈 BUTTER: @theestatedairy

⭐️ HIGHLIGHTS:
* pain au chocolat
* cheese bread
* coconut & dulce de leche Bostock
* “everything bagel” Choux (if you’re into classic bagel filling of salmon, cream cheese and avocado - this is a lighter version with choux pastry instead of a bagel)
* banoffee patisserie
* raspberry & cream mini Swiss roll

1. Breakfast
2. The beautiful interior
3. View from above
4. Small dogs welcome
5. More breakfast

(Photos my copyright, as always.)

Menus! I always wish I could see the menus of places so I hope this is helpful to you, too!

Here’s the post on Instagram which contains videos of the croissant and cinnamon roll:

thenextdeliciousthing

A post shared by @thenextdeliciousthing

I loved meeting co-owner Felicity Godik, who runs the business with her husband Greg, and hearing how both the architectural firm and the design agency they employed were also wife and husband teams. 🥰

A NOTE ON DISCLOSURE AND MY RECOMMENDATIONS:

I was a guest of Linea for breakfast. I tried so many things (most of the breakfast menu and half of the patisserie items) because I went with four friends who were also hosted - they are influential on Instagram.

I never commit to share anything content-wise when I accept food from a business. This is partly because it takes time to create content and occasionally I remember that time is finite and valuable in itself, but also because I really value my integrity in what I recommend to you.

That’s why most of what I share here are things I’ve paid for myself, or sometimes I’ve been the guest of a friend who has their own agreement with the business.

If the arrangement is directly with me, then I make it clear in advance that if I agree to come and afterwards I don’t think I can recommend what I try, I will share feedback with the business instead. That feels like more than a fair exchange to me, given that I do usually get paid actual money by businesses to give menu and product feedback - on top of being given the products to taste. Developing and giving feedback on products used to be my full time salaried job and is still part of what I do now, alongside judging food competitions and hosting tastings, events and food tours, and writing.

If I love any of the things I try on these occasions I share them with you because I want to, not out of obligation or requirement. Even when I love something I occasionally don’t tell you (sorry).

If you have any questions, please do ask:

🗺️ Linea now been added to both the Bread & Croissants Map and the Cake, Cookies & More Map!

Speaking of which…

A special discount

To celebrate the latest update I thought I’d offer all of you dear readers a special discount on the bundle of all three London maps.

When you buy all of the three London maps together it’s at an already reduced price of £19. This gives you the 200+ locations in London that I recommend for bread, croissants, cake, patisserie, ice cream and more. Each location has some comments from me and, in each of the baked goods maps, you can filter by whether the bakery uses quality chocolate. You get access to the end of the year and it’s updated at least once a month until then. Which, as you can see from last week’s triple opening bonanza, is quite useful.

If you use the code JEN2025 at the checkout of jenniferearle.com/shop the bundle will be just £15 until the next newsletter comes out next week. 🥳

Thanks to everyone who’s already purchased all three maps. 🙏🏻 If this is you, please drop me a note (you can reply to this email or if you’re reading this in the app you can subscribe and reply to the welcome email). I’ll happily give you a discount on one of the city guides as a thank you for trusting in me already. ❤️

Or, if you’ve just bought one of the maps and would like to add the others for the difference to £15 let me know and I’m happy to honour that, too.

I’m going to share more pictures of the new Corner Shop which I popped into on the way home from Linea last Friday on @thenextdeliciousthing Instagram tomorrow, but in the meantime, here’s a picture of the menu of

George Fuest

’s baked goods:

Finally, over the school summer holidays I’m going to Edinburgh, Norway (Bergen and Stavanger - I’ll be doing a chocolate tasting there, please tell anyone you know in the area!), Ireland and Northern Ireland and Cornwall. I’ve got lists started for each but if you have any recommendations, please let me know in the comments below or by replying to this email. I always appreciate what excellent recommendations I get from this brilliant group of readers. 💕

Until next week…

Jen x

P.S. I thought I’d remind you the new weekly Leyton market by KERB (supported by At The Table and a little by me) is starting this Saturday! In case you missed it, I wrote about it here last week: